Awesome Brands-Learn from the Best

bea-stanfordHey, I’m Bea Stanford, a founder of AwesomeBrands, a blog that I created to illustrate how branding influences business.  I’m also the managing director of Stanford & Reed-Online Branding agency, founder of Insego blog and I'm involved in dozens of other websites. Read more about this project or check out the latest below.

Recently I was inspired by:

TenCate Branding –bonding quality, innovation and people
When CNN reported the story “Buy-American” vs. Safety, TenCate Defender™ M was made known to the world as the manufacturer Read more
Rebranding-Logos trends for 2012
Companies change logos as a part of the new business strategy. Restructuring, market extension or merger lead often to rebranding Read more
Howard Schultz –why Starbucks embraces social media
As a part of the Starbucks 40th anniversary celebration on March 8th 2011, Starbucks introduced the new logo. Even though Read more
What makes Grolsch Typical Dutch? Jan Nales
The Netherlands is home to nearly 300 000 expats, people who were not born and raised in this country. These Read more
The value of a brand-the Grolsch story
Investing in a brand, brand equity, the value of a brand, those entire phrases became the buzzwords in the boardrooms. Read more
Managing global brands with SyncForce
When the BrandOmni first approached me about the leading brands in the Netherlands, I didn’t know where to begin. Read more



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